Entering a College is an educational goal desired by secondary school students in Indonesia. Being able to go to a College is a very dream thing for them, with an awareness of the importance of higher education. However, the quality of education in Indonesia is still uneven, and the cost of higher education also varies greatly. In addition, the parents' income also varies, with the ability of purchasing power to College is also varied, so there are still many students of high school can not continue to College. Participation Rate in Bekasi Regency is still low, makes it interesting to research how the decision to go to college is determined, whether determined by the promotion, purchasing power, and students awareness. This research, as case study at Bekasi Regency, used quesnionnaires, with the sample of SMA/ SMK students at Bekasi Regency as muach as 225 students. Data processing used SEM. Results of this study, showed that, Promotion has a strong relationship with 2 of the 10 indicators, awareness of students has a strong relationship with 2 of the 6 indicators, purchasing power has a strong relationship with 3 of the 5 indicators and the decision to enter college has a strong relationship 5 of 7 indicators. And then, promotion affects directly to college entrance decisions and indirectly affect through its influence on student awareness. While the purchasing power affects directly to college entrance decisions,and does not affect students' awareness of students. The resulting SEM model is in good category.