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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
      • View Item
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      PERSEPSI MAHASISWI SUKU MINANGKABAU TERHADAP IDENTITAS PEREMPUAN PADA IKLAN WEBSERIES TROPICANA SLIM STEVIA VERSI “SORE-ISTRI DARI MASA DEPAN” DI YOUTUBE

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      COVER (420.8Kb)
      HALAMAN JUDUL (767.5Kb)
      HALAMAN PENGESAHAN (516.4Kb)
      ABSTRACT (332.4Kb)
      BAB I (480.0Kb)
      BAB II (587.0Kb)
      BAB III (985.6Kb)
      BAB IV (170.7Kb)
      DAFTAR PUSTAKA (239.5Kb)
      LAMPIRAN (331.9Kb)
      Date
      2018-04-25
      Author
      TOKOMADORAN, ANIATI
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      Abstract
      Tropicana Slim Stevia webseries advertisement “Sore - Istri dari Masa Depan” version, story about Sore’s regret who lose her husband whose name is Jonathan. She assumes that she would not lose her husband if she could turn back in their past and correct her husband’s life pattern. Webseries advertisement purpose for describing the impact of unhealthy lifestyle and teaching how to live a healthy lifestyle. Sore as a wife is described having an important role to make a healthy lifestyle for her husband, Jonathan. She has to be patient and firm to build up the awareness of Jonathan for the importance health and its impact in the future. This research discuss about how perception of the students who come from Minangkabau ethnic to woman identity on Tropicana Slim Stevia webseries advertisement “Sore - Istri dari Masa Depan” version in Youtube. Informants in this study are done by the purposive sampling, purposive sampling in qualitative research is a technique of sampling data resource with certain considerations (Sugiyono, 2008: 300). There are two criteria of informants in this research that are set in order to be able to facilitate in providing information, the first is students from Minangkabau ethnic and the second is students who have watched the Tropicana Slim Stevia webseries advertisement “Sore- Istri dari Masa Depan” version. The kind of this research is descriptive qualitative and using three ways activity data analysis of Miles and Huberman namely data reduction, data presentation, conclusion or verification. The result of this research shows the experience factors and background factors that influence the perceptions of Minangkabau ethnic students to the Tropicana Slim Stevia Webseries advertisement “Sore- istri dari masa depan” version in Youtube. It proves that the background cultures and experiences are two aspects which very influence the perceptions of informants for an information.
      URI
      http://repository.umy.ac.id/handle/123456789/18761
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      • Department of Communication Science

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