This thesis describes the strategy used by the Ministry of Trade to develop Handicraft SMEs in the 2016 mea era. Strategies that can increase revenue from the ukm. By way of developing ukm can get the desired result. Promoting on the international scene, along with improving the quality of goods. Trade by a country can provide income that can be used for infrastructure development. In the implementation of the strategy there are deficiencies that are undertaken. The need for cooperation between business actors and the government to participate in and run the strategy. Strategies are made in order to create a smooth mission in the future. Business actors also need to instill unyielding determination, innovate the effort taken.