ABSTRACT This research aimed at finding how much the influence of service quality, perceived risk and consumer expectation were, towards consumer satisfaction level mediated by perceived value. The sample collecting method conducted in this research was nonprobability sampling, and the nonprobability sampling used was purposive sampling. The respondents in the study were 192 patients of Asri Medical Center of Yogyakarta. ther research also used Structural Equation Modelling (SEM) conducted throught AMOS 21.0 program as the analysis tool.The result of the research showed that the service quality had positive and significant influence towards the perceived value. Then, the perceived risk had negative influence towards the perceived value, and the perceived value had positive influence towards the consumer satisfaction. Keywoeds: service quality, perceived risk, customer expectation customer satisfaction, and perceived value.