This study aims to analyze the interest of non moeslim college student about product variation, promotion, location, reputation, financial information, and knowledge toward the interest to join syariah bank. Based on Consument Behavior teory which state that there are many factor influence someone to choose, use, and abandon a product. This study using quantitatifve method where the data obtained from the questionnaire with purposive sampling technique. The subject of this study is non-moeslim college student that enroll in Kristen Duta Wacana University, Sanata Dharma University, and Atma Jaya University. This study using 118 sample. Analyze tools in this study is using SPSS 16.0 The result of this study is promotion, and knowledge are significantly influence toward interest of investation in syaria bank. Product variation, location, reputation, and financial information are not influence toward the interest of investation in syaria bank.