CV. Sumber Baru Motor is a Yamaha distributios company based of the provision that complete the consumer facilities. Yamaha NMAX became the superior product of Yamaha, To play in the market of premium matic motorcycle class to be competitor of Honda's PCX. This is what makes the CV. Sumber Baru Motor Dongkelan apply effective promotional strategies in order to compete in the automotive world especially in Yogyakarta. The purpose of this reseach is to describe the promotion strategy doing CV. Sumber Baru Motor Dongkelan to increasing sales of Yamaha NMAX. The method used is descriptive with the type of qualitative research. Research location rescue at Jl. Bantul, Gedongkiwo, Mantrijeron, Yogyakarta City. Data were obtained from promotion staff, area manager, branch head and senior marketing and data collection methods using interviews and documentation. Data analysis technique used is qualitative analysis and then tested with technique of data validity using triangulation of data source. From the results of research conducted can know the promotional strategy doing in CV. Sumber Baru Motor Dongkelan through strategic planning process using SWOT analysis, identifying audience, knowing communication objectives, designing messages, choosing communication channels, allocating total budget, deciding on promotional mix, measuring promotional results. Then the strategy is implemented through promotion mix such as advertising. Personal selling, sales promotions, public relations, word of mouth and direct marketing. Although the strategy is not all run well and only a complement, but sales of Yamaha NMAX is still increasing sales. Nevertheless still can be said promotion strategy of CV Sumber Baru Motor Dongkelan is quite successfully increase sales of Yamaha NMAX.