The background of this research is to identify public interest in Karawang city toward Sharia insurance at PT. Asuransi Sinarmas. Public awereness om insurance is still considerably low to compared with awareness on having insurance. Meanwhile, The potential of sharia insurance in Indonesia is high, one among other city is Karawang majority of population is moslem. This research used quantitative methods and sample were taken using stratified random sampling. This data used were primary and secondary data. Instrument in the research was questionnaire. Futher, data compiled was analyzed using SPSS 22. Descriptive using multiple regression, simultaneous test with F-test and persial regression. The results indicated that variables X 1 (needs), X 2 (services) and X 3 (location) simultaneously influence Y with F-female 3,862 sig 0.013 below 0.05. The most dominant variabel of interest toward sharia insurance at PT. Sinarmas is variable (X3) location with the value of 3,299 and probability 0.002 < 0.05. Based on the research, result show that variables of location (X3) give positive and significant influence toward public interest toward sharia insurance at PT. Asuransi Sinarmas (Y).