This study aims to determine the promotion strategy of the NTB Culture and Tourism Office in Promoting "Halal Tourism" in Indonesian and International Tourists in 2016-2017. The benefits of this study are that it can add to the author's experience through research conducted and can provide information to those who pay attention to the world of tourism and its development The research method used in this study are descriptive and analytical qualitative methods. The source of this research is taken trough interview with the expert, the relevant documents related to NTB halal tourism promotion as well. The research method used in this study is descriptive and qualitative analysis. Sources available in this study were obtained through interviews with informants, as well as relevant documents related to NTB halal tourism promotion. The results showed the promotion strategy of the NTB Culture and Tourism Office in Promoting "Halal Tourism" in Indonesian and International Tourists in 2016-2017 as for the forms of promotion used were advertising, promotional events, and public relations activities in the form of fam trip. Of all forms of promotion carried out the most successful form of promotion is advertising through online media. Conclusions The success of the promotion of the NTB Office of Culture and Tourism is measured by referring to the target and the achievement of the number of visits of tourists who bind annually. For the promotion of halal tourism promotion activities the Culture and Tourism Office lacks cooperation with parties that are tourism and sponsors have a wide reach