Prambanan Jazz is an annual jazz music festival in the Special Region of Yogyakarta held at Prambanan Temple by the promotor Rajawali Indonesia Communication in collaboration with PT. Taman Wisata Candi. This study discusses the Prambanan Jazz event management. The purpose of this study was to describe the management of the 2017 Prambanan Jazz music festival event and also explain the efforts of PT. Taman Wisata Candi in branding temple tourism in Yogyakarta. The method used is descriptive qualitative, while data collection techniques are carried out by means of interviews and documentation. The interview technique is conducted in a place that has been determined by the resource person with the project manager of Prambanan Jazz, the Prambanan Jazz committee, and visitors to Prambanan Jazz. Documentation techniques are carried out by utilizing books, newspapers, and other media information sources as supporting research. The theoretical framework used is event management theory and branding where there are aspects of research, design, planning, coordination, and evaluation. In the Prambanan Jazz event management study it was found that in its implementation there were several things that were suitable or not suitable. And in the study of branding where the connection is with temple tourism branding efforts, the implementation of which is appropriate or still not appropriate.