This study aims to analyze the intensity of watching youtube on the level subscribers' confidence level. This study uses two variables, which are the intensity of watching and the level of trust with a sample of researchers, namely Mas Wahid's automotive youtube channel. Simple Linear Regression used as the data analysis where R = 0.753 shows the degree of close linear relationship between Y and X response variables. While the coefficient of determination (R square) is 0.753. It means that X has an effect on Y. The results showed a significant influence between the intensity of watching Mas Wahid's automotive youtube channel (X) and subscriber's trust level on purchasing Mas Wahid's used cars (Y). The result shows that the effect from the standardized beta coefficient is 0.868 and the t value is 22.149 with a significance of 0.000. It means that the intensity of watching Mas Wahid's YouTube channel, has a significant influence (probability value <0.05) on the subscriber's confidence level in purchasing mas Wahid's used car. The coefficient of determination (R2) is 75.3% or 0.753. This means that the variable of intensity of watching influences the level of Subscriber' confidence on the purchasing Mas Wahid's used car is 75.3%, and 24.7% is influenced by other factors.