ABSTRACT Media convergence, “packed” the world to become more ‘compact’ and ‘operable’, enabling people to do their works simultaneously. Media convergence also encouraged people to go through a 'cultural shift', regarding the virtual world as an alternate world. It is not surprising that people possess multiple identities; the one which is exhibited in a public space, and another identity which is dedicated to cyberspace. This constructed identity distinguishes a group of digital natives and digital immigrants in ’cyberspace’. This study seeks to explain the construction of identity built by the bloggers through their personal blogs, as well as to explain the group dynamics within bloggers community, known as digital natives. The explanation derived from Communication Studies emphasizes on the perspective of ‘a cultural shift’ as a result of the ‘cyberspace’ phenomenon as an impact of the current-computing technology and the changing patterns of information transmission and communication. This study also seeks to explain the ‘group dynamics’, explained by Kurt Lewin (1951) as 'the way groups and individuals act and react to changing circumstances,' which can be identified through group character and group evolution. Researchers conducted in-depth interviews, towards the members of bloggers community, ie 'Jogja Bloggers Community' (bloggerjogja.org) which was established on June 25th, 2011 and 'Loenpia' (loenpia.net/blog) which is a bloggers community which is based in Semarang and established since October 15th, 2005. Informants of this study are members of a bloggers community that joined the community since it was formed, a member that took part on the community’s mailing list or other media that used as a means of communication among other members of the community, a member who actively participated on off-air events organized by the community as contributing efforts to society (charity or give-back events).