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      • 03. DISSERTATIONS AND THESIS
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      • Master of Hospital Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Master Thesis
      • Master of Hospital Management
      • View Item
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      ANALISIS POSITIONING RUMAH SAKIT KASIH IBU SURAKARTA

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      COVER (32.99Kb)
      HALAMAN JUDUL (735.7Kb)
      HALAMAN PENGESAHAN (466.2Kb)
      ABSTRAK (16.14Kb)
      BAB I (302.7Kb)
      BAB II (219.4Kb)
      BAB III (213.0Kb)
      BAB IV (473.5Kb)
      BAB V (11.76Kb)
      DAFTAR PUSTAKA (78.65Kb)
      LAMPIRAN (413.8Kb)
      NASKAH PUBLIKASI ENGLISH (438.5Kb)
      NASKAH PUBLIKASI INDONESIA (345.2Kb)
      Date
      2018
      Author
      MARWAN DHANI, MUHAMAD
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      Abstract
      Background: Kasih Ibu Hospital is one of the private B type hospitals in Surakarta residency which is facing a tight competition in maintaining its quality in proportion to its income. Kasih Ibu Hospital competes with other type B hospitals, namely X Hospital Surakarta and Y Hospital Surakarta. Method: this research used descriptive method. The population was the service users of Kasih Ibu Hospital, X Hospital Surakarta, and Y Hospital Surakarta. A sample of 50 people was taken by accidental sampling. Data collection was by questionnaire. Data analysis was performed by Multidimentional Scaling (MDS) and biplot perception maps. Results and Discussion: X Hospital Surakarta is the closest competitor of RS Kasih Ibu Surakarta, with euclidean distance of 2.8127. X Hospital Surakarta, more prominent in tangibles and empathy dimensions. Kasih Ibu Surakarta Hospital is more prominent in the dimensions of responsiveness, and at a lower level is the reliability and assurance dimension. Y Hospital Surakarta does not specifically stand out on the dimension of service quality based on patient perception. The dimensions which although not too prominent but the closest are emphaty. Conclusion: X Hospital Surakarta is the closest competitor of Kasih Ibu Surakarta Hospital. X Hospital Surakarta, more prominent in tangibles and empathy dimensions. Kasih Ibu Surakarta Hospital is more prominent in the dimensions of responsiveness, and at lower level is the reliability and assurance dimension Keywords: Positioning, Hospital, Service Quality
      URI
      http://repository.umy.ac.id/handle/123456789/22205
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