This study aims to find out how the strategy and role of Pesantren Bisnis Indonesia to create islamic businessman. This research result is expected to be a brenchmark for personal and community that want to have a role in islamic business progress. The method used in this research is qualitative, with interview, observation and documentation in taking data. Interview conducted to committee and members of PBI. In the determination of respondents used purposive sampling technique where the authors have determined the previous criteria. In doing data analysis used data reduction techniques, data display and previous withdrawal. The author uses 10 islamic business principles to assess the research. These principles are tawhid, maslahah, fair, khilafah, brotherhood, work and productivity, ownership, freedom, social security, and nubuwwah. The results show the strategy of PBI to create islamic businessman are organize gradually programs and faciltate members to bulid business networks. Members also feel the role of PBI in their personal life and business. The role is members understanding about islamic business principles among of them are tawhid, maslahah, fair, productivity, social security, and nubuwwah that have been applied by members. However, members understanding about islamic business principles has not been comperhensive.