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      • 03. DISSERTATIONS AND THESIS
      • Students
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      • Faculty of Economics
      • Department of Economics Science
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Economics Science
      • View Item
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      PENGARUH KEPERCAYAAN DAN KENYAMANAN BERBELANJA ONLINE TERHADAP KEPUASAN KONSUMEN DAN NIAT PEMBELIAN ULANG ZALORA INDONESIA

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      COVER (181.7Kb)
      HALAMAN JUDUL (658.9Kb)
      HALAMAN PENGESAHAN (517.6Kb)
      ABSTRAK (251.5Kb)
      BAB I (499.2Kb)
      BAB II (536.0Kb)
      BAB III (400.9Kb)
      BAB IV (941.8Kb)
      BAB V (341.3Kb)
      DAFTAR PUSTAKA (277.8Kb)
      LAMPIRAN (1.217Mb)
      NASKAH PUBLIKASI (500.1Kb)
      BIODATA MAHASISWA (139.7Kb)
      Date
      2018-05-31
      Author
      BURHANUDDIN
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      Abstract
      This study aims to analyze the influence of Trust and Convenience of Online Shopping on Consumer Satisfaction and Repurchase Intention Zalora Indonesia. The subjects of this study were students of Universitas Muhammadiyah Yogyakarta who had been shopping online at Zalora Indonesia. The sampel in this study amounted to 150 respondents determined by purposive sampling technique. Using the Structural Equation Modeling (SEM) analysis tool. Based on the analysis, it is found that the trust and convenience of online shopping have a positive and significant effect on Consumer Satisfaction, Trust and Convenience of Online Shopping have a positive and significant impact on Repurchase Intention, Consumer Satisfaction has positive and significant impact on Repurchase Intention, further Consumer Satisfaction positively and can significantly mediate the Trust and Convenience of Online Shopping against Repurchase Intention.
      URI
      http://repository.umy.ac.id/handle/123456789/22775
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      • Department of Economics Science

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