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      • 03. DISSERTATIONS AND THESIS
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      • Department of Economics Science
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Economics Science
      • View Item
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      PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN PADA KONSUMEN JASA GOJEK DI YOGYAKARTA

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      COVER (197.9Kb)
      HALAMAN JUDUL (795.1Kb)
      HALAMAN PENGESAHAN (488.0Kb)
      ABSTRAK (119.0Kb)
      BAB I (190.7Kb)
      BAB II (221.3Kb)
      BAB III (447.5Kb)
      BAB IV (404.4Kb)
      BAB V (97.40Kb)
      DAFTAR PUSTAKA (175.7Kb)
      LAMPIRAN (672.9Kb)
      NASKAH PUBLIKASI (169.7Kb)
      Date
      2018-08-14
      Author
      RIZKY ALFATAH, YASSER
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      Abstract
      This study aims to analyze the influence of Service Quality Toward To Customer Satisfication In Shaping Customer Loyalty On Gojek Service Customer In Yogyakarta. Subjects in this study were consumers who user services Gojek in Yogyakarta. In this study a sample of 126 respondents selected by using purposive sampling method. The analysis tools used are Simple Linear Regression Analysis, Multiple Regression Analysis, , t Test, Path Analysis, and Test Sobel. Based on the analysis that has been done to obtain the result that the Quality of Service have a positive and significant impact on Customer Satisfaction, then Quality of Service has a positive and significant impact on Customer Loyalty, then Customer Satisfaction has a positive and significant impact on Customer Loyalty, and Service Quality have positive and significant impact on Customer Loyalty indirectly, through Customer Satisfaction as an intervening variable.
      URI
      http://repository.umy.ac.id/handle/123456789/23245
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      • Department of Economics Science

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