| dc.description.abstract | The results of the research showed that consumer perceived price of the
traditional herbal tonic cheap, clean, good service and very good, safe to be consumed
and effective for medical heatment. Attribute of price to fresh herbal tonic carried,
went with the friend for the traditional herbal tonic, and the family's tradition for fresh
herbal tonic carried and instant evidently did not motivate the consumer to consume.
Consumer always bought herbal tonic carried one two three kinds that had a purpose
for prevention, more gave priority to herbal tonic than chemical medicine, always was
drunk in the place, as well as was bought in the moming. The consumer of the fresh
herbal tonic the kiosk sometimes bought 2 purposeful kinds for prevention, more gave
priority to herbal tonic than chemical medicine , always was drunk in the place and was
bought in the aftemoon. Consumer of the instant herbal tonic rarely carried out the
purchase and only 1 kind that were consumed as well as had a purpose for fitness, more
gave priority to herbal tonic than chemical medicine, always was drunk in the place and
rvas bought in the afternoon. kelations between perception and consumer behaviour of
the fresh herbal tonic carried most very weak and positive, For fresh herbal tonic in the
kiosk and instant most very weak and negative. Relations between motivation and
consumer behaviour c, fresh herbal tonic carried and instant rnost very rveak and
positive. Whereas to fresh herbal tonic in the kiosk most very weak and negative. | en_US |
