This research aims to describe how promotional strategies are run by Kamera Mbantul through Instagram and Youtube. The approach taken by researchers is using a qualitative approach and qualitative descriptive methods. The focus of this research is how Kamera Mbantul’s promotional strategy works using Instagram and YouTube as a tool to carry out promotional activities. The source of this research data was taken from primary data obtained directly from in-depth interviews and secondary data obtained from Kamera Mbantul’s social media, especially Instagram and YouTube. The validity test of the data is using triangulation that compares the results of interviews with existing data or documentation. The results found in this research are Kamera Mbantul have been conducting promotional activities using Instagram and YouTube effectively. But Kamera Mbantul has not implemented all of the promotional steps, for example Kamera Mbantul have not implemented paid ads on Instagram and YouTube because the costs that have to be paid are not small. The lack of funds and human resources is also one of the inhibiting factors.