More Vapor is a company engaged in the field of electric cigarettes or another term is a vaporizer. More Vapor is one of the pioneers of the vaporizer company in Yogyakarta. With the development of the vaporizer in Yogyakarta, it turned out that a lot of home industries or vaporizer shops began to appear in the city of Yogyakarta. So from that we need a strategy and promotion mix so that companies can achieve the success they want to reach. The object of this study is More vapor. The purpose of this study is to describe the promotion mix carried out by More Vapor in increasing sales. The purpose of this study in general aims to describe the promotional mix that More Vapor has carried out so far, and to know what is the obstacle of More Vapor in promoting products sold. In this study the method used is descriptive qualitative, where data is obtained through observation, interviews and documentation. From the data will be presented then analyzed in the form of a description that is arranged systematically. The results of this study indicate that the promotional mix carried out by More Vapor in promoting its products is almost maximal, but there are still some shortcomings in it. However, the promotion that has been carried out by More Vapor is sufficient even though it can still be improved. This study also provides some suggestions for deficiencies in promoting sales