Promotion becomes one of the important tools for a company or agency, both on a large or small scale, to still be able to run a company or business. Desa wisata Grogol is a tourist village in Sleman Yogyakarta, which at the beginning of its formation was not widely known by the community, but with promotional activities they did Grogol slowly became known and became a tourist destination. The aims of this study to describe the steps of promotional activities carried out by the desa wisata Grogol in increasing the number of tourist visits for the 2015-2016 period. This study used descriptive qualitative method. The data obtained came from interviews and documents or archives from the desa wisata Grogol with research informants namely the Chairperson, Treasurer, and Deputy Chair of Grogol tourism village. The results of this study indicate that word of mouth and publicity in the newspaper media are quite effective in the desa wisata Grogol, this is due to the efforts of the managers to always provide good service to every visitor, besides the level of trust in word of mouth is higher because of information comes from personalexperience and the occurrence of two-way interaction between informants and audiences so that information will be clearer and easier to understand. In addition, newspaper media publicity will make prospective customers get detailed information about the profile and services of desa wisata Grogol along with an initial description of the visual photos contained in the newspaper..