The study is aimed to describe the marketing communication strategy done by Calzone Express in order to improve the number of consumers in 2018. The predicate of an education city that carried by Yogyakarta gives an opportunity for businessmen to build their business as for instance in a culinary sector. Nowadays, Eateries, cafes, and restaurants grow rapidly in Yogyakarta. One of the business opportunities that currently grow is Calzone Express. It is a prominent folding pizza eatery which has been established since six years ago. Within conducting the promotion of Calzone Express, the analysis theory is employed from Kotler and Susanto. It consists of identification of the target markets, the communication purpose, arranging the messages, selecting the communication lines, deciding the entire budget, promotion, deciding the combination of the promotion, and estimating the result of the promotion. The study uses descriptive method and qualitative analysis. The data were obtained through interview with the interviewee along with the relevant documents related to the promotion strategy done by Calzone Express. The result of the study shows that the promotion strategy done by Calzone Express at its planning stage uses developing communication effective which consists of eight programs. The implementation is conducted through utilizing social media. Calzone Express itself has three social media namely Instagram, Facebook, and Twitter with Instagram as the most used medium for promotion. Then for the evaluation stage, a meeting is conducted each three months.