MUHAMMADIYAH UNIVERSITY OF YOGYAKARTA FACULTY OF SOCIAL AND POLITICAL SCIENCES COMMUNICATION STUDIES PROGRAM M. IMAM DAELAMI (20130530323) BROADCASTING CONCENTRATION YEAR OF STUDY : 2018 + 77 PAGES REFERENCES : 6 BOOKS + 4 JOURNALS Jogja Sneaker Market II is a sneaker shoes sale and purchase event held in Yogyakarta City. The Jogja Sneaker Market event is a national scale event held every year. This study examines advertising creative strategies in the implementation of the Jogja Sneaker Market event. The type of research used is descriptive qualitative to answer the phenomenal creative advertising strategy carried out at the Jogja Sneaker Market II event. Data sources came from interviews and documentation. Interviews were conducted with three informants from the organizing committee of the Jogja Sneaker Market event. The results of the study show that the process of making messages is important for a marketer in making an advertisement, marketers can dig up information related to the product or service they want to advertise. The process of extracting information can be done in various ways such as by using the internet to find information related to products, habits of a group of people and so on. other than that in packing messages we can observe the forms of advertising circulating among competitors of similar businesses which we then adopt by fixing a weakness of certain ad packaging. Packaging messages can be informative or expressive. So that the message disseminated can be well received by the target audience.