Online promotion through social media has been one of the needs in this communication era. Makaroni HuhHah has been using a social media so-called Instagram as the promotion media in order to introduce its products to the consumers, of which the Instagram account has reached more than 2000 followers. This research aims at finding the Makaroni HuhHah’s online promotion strategy for marketing improvement through Instagram media year 2017. The method of this research was qualitative descriptive. The data were collected through interview with the owner of HuhHah as well as the manager, including observation towards the Instagram account @makaronihuhhahjogja. The data were analyzed descriptive-qualitively. Research result shows that HuhHah has identified its marketing segment, which is focusing on the segment of teenagers and adult either male or female regardless their social status. The communication within the Makaroni HuhHah’s promotion aims at introducing various kinds of menu comprising 22 varieties, as well as at reminding its followers so that they are willing to buy the products. The messages posted by @makaronihuhhahjogja have been designed according to the marketing segment and the communication purposes, thus the language of the messages have been communicatively, uniquely and interestingly adjusted with the style of young generation. The messages have been conveyed through pictures, videos, captions, likes, comments, or direct messages. The messages design obviously seen from the picture post along with the captions containing advertising messages, direct marketing, and promotions. Messages posted with caption attached have not always attracted the more-than-2000-follower of @makaronihuhhahjogja. It is proven by the number of either ‘likes’ or comments, which have not always reached 10% out of the total followers.