The beach sand farmers in Srigading Village market chili crops using the auction market. This research aims to determine the attitude of farmers to the auction market and the factors that influence it. This research was done in Srigading Village, Sanden Sub-District, Bantul Regency. The sample data was taken from members of the "Tani Manunggal" Farmers Group using random sampling with a total of 39 farmers. The methods of data analysis used descriptive analysis and Spearman Rank Correlation Coefficient. In this research the farmer's attitude was assessed from the cognitive, affective, and conative aspects. That cognitive attitudes, affective attitudes, and conative attitudes are included in the high category related to the sustainability of the auction market. The factors that influence attitudes with cognitive attitudes are significant relationships, such as, activity in the organization, product quality, length of time following the auction market and total production. The factors that influence attitudes with affective attitudes are significant relationships, such as, age, activity in the organization, length of time following the auction market and total production. The factors that influence attitudes with conative attitudes are significant relationships, such as, age, land area, length of time following the auction market and total production.