The aim of this study focused to map out pineapple value chain actors and their roles. A well-structured close ended questionnaire via face-to face survey was used to collect primary data from 170 farmers, 20 wholesalers, ...

Pineapple in Malaysia is being produced by small-scale farmers and the estate. However, small-scale farmers usually practices traditional farming in producing pineapple because of the culture and the level knowledge they ...