This study is a quantitative descriptive which aims to accurately describe the object in this study. Those are consumer’s responses which measured using AISAS Model, digital marketing strategy by Instagram social media, especially on the industrial Islamic Banks and the relationship quality betwen brand and customers. Data were collected using onlie questionare from 222 respondent and 200 total sampling. The hypotesis were tested using structural equation modelling by SmartPLS 3.0. The result support eight of eleven hypothesis.