According to previous research, intangible assets are the source of competitive advantage. There are three components of intangible assets, namely Human resources, information technology, and organization assets. The purpose of this study is to analyse how the hospital intangible assets can improve the competitive advantages? Questioners were shared and interviews were conducted in X Hospital to collect the data. The respondents were 28 persons that hold structural job. Descriptive quantitative and qualitative approach were chosen as the methods. The result as follows: the human resource assets that comprise of knowledge, skills, character are most importance thing compare to Information technology and organization assets. The component of human resource intangible assets insert in information technology and organizational assets as experts. There for, to improve the information technology and organization assets, the hospital management should increase the knowledge, skill, and character by giving them more training and education, formally or informally.