Jogja International Batik Biennale (JIBB) 2018 event is a biennial event that organized by the Dewan Kerajinan Nasional DIY. The purpose of that event is to preserve the predicate Yogyakarta World Batik City. The complex implementation of this event generate various efforts such as the promotion strategy. Those strategies make public aware of the acquisition of these predicate and continue to preserve Batik handicrafts. The purpose of this research was to find out how the promotion strategy was carried out to increase public awareness of the predicate Yogyakarta World Batik City. The research method used is descriptive qualitative by collecting data through in-depth interviews, literature studies, documentation, and supporting data. There are three aspects that become a reference for researchers, the concept of event promotion strategies, stages of promotion strategy by Dekranas DIY, and the results of the implementation communication aspects in promoting the event. The results of this research is that the JIBB 2018 event is a cultural event which is an art-form festival, which displays the results of arts to visitors and at the same time can discuss about the arts, or practice about the art. The promotion strategy for the JIBB 2018 event was carried out with several stages. The stages are dividing the target audience, sending invitations, Roadshows, organizing Road To JIBB events, media placement, content, and timeline. The most dominant promotional mix is using Instagram where doing Instagram Ads, and there are creative content designs that work with influencers. More over there are promotion mix strategy are implemented such as advertising with character of pervasiveness, public relations with press luncheon, personal selling, direct marketing, One of the unique strategy of promotion that is branding on Grab's online transportation and public transportation, Trans Jogja. The lack ness of the strategy from Dekranas DIY has not applied research and evaluation