This study examines event management conducted by PAF production in the national level futsal league in the city of Yogyakarta. PAF Production is able to increase visitors from year to year. This study uses an event management theory framework and promotional tool in organizing events to analyze event management activities carried out by PAF production in increasing visitors. The research method used is descriptive qualitative method. The source of the data comes from interviews and documentation. The results of the study show that the event planning process conducts research activities so that we can collect data in the form of information on visitors' desires for organizing, this process can also find out similar events so that we can make a different event. The information collected can be used in composing the concept of organizing events such as themes, series of events, venues and guest stars as entertainment events in an event. The stage of organizing the head of the organizer to place human resources in accordance with the abilities possessed by someone, besides by considering the workload that will be faced so that each division will work optimally in an event. The implementation phase starts with promotional activities, this promotional activity is important to do to achieve the goal of the success of an event. When the process of organizing the committee is expected to be able to work according to the jobdesk of each division so that the synergy between divisions results in a good event organization. Furthermore, the discussion in the evaluation phase of the event is important to gather information from each committee regarding the obstacles and constraints that exist during the implementation of each division, with this we can improve the subsequent implementation.