| dc.contributor.author | WIDODO, WIDODO | |
| dc.contributor.author | SUSANAWATI, SUSANAWATI | |
| dc.contributor.author | MURYANTO, ADY MOESLIM | |
| dc.date.accessioned | 2019-07-09T04:18:04Z | |
| dc.date.available | 2019-07-09T04:18:04Z | |
| dc.date.issued | 2019-03-09 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/27801 | |
| dc.description | This study aims at determining people's attitude, subjective norms and buying interest
towards vegetables and fruits at Gamping Market. This research used cluster sampling
technique conducted in three locations, which was near Gamping Market, near Modern
Market, and located between Gamping Marketand Modern Market with 117 respondents.
This research used primary data and secondary data. The interest in this study was formed
by attitudes and subjective norms calculated using a theory of reasoned action. The result
of this study indicated that the attitude of the people vegetables near Gamping Market to
buy fruits and was good; the attitude of the people near to buy fruits and vegetables Modern
Market was neutral, and the attitude of the people to buy fruits and vegetables that located
between Gamping Market and Modern Market was good. Overall, the result of the attitude
of society to buy fruits and vegetables in this research was good. Besides, the subjective
norm of the community that near Gamping Market to buy fruits and vegetables was neutral,
the subjective norm of the community to buy fruits and vegetables that near Modern Market
was not good, and the subjective norm of the community to buy fruits and vegetables
between Gamping Market and Modern Market was not good. Overall, the subjective
norm of society to buy fruits and vegetables in this study was not good. In addition, the
buying interest of the people near Gamping Market was high, the buying interest of the
people near Modern Market was in the level of average and the buying interest of the
people between Gamping Market and Modern Market was high. Overall, people's buying
interest in fruits vegetables and in Gamping Market was in the level of average. | en_US |
| dc.description.abstract | This study aims at determining people's attitude, subjective norms and buying interest
towards vegetables and fruits at Gamping Market. This research used cluster sampling
technique conducted in three locations, which was near Gamping Market, near Modern
Market, and located between Gamping Marketand Modern Market with 117 respondents.
This research used primary data and secondary data. The interest in this study was formed
by attitudes and subjective norms calculated using a theory of reasoned action. The result
of this study indicated that the attitude of the people vegetables near Gamping Market to
buy fruits and was good; the attitude of the people near to buy fruits and vegetables Modern
Market was neutral, and the attitude of the people to buy fruits and vegetables that located
between Gamping Market and Modern Market was good. Overall, the result of the attitude
of society to buy fruits and vegetables in this research was good. Besides, the subjective
norm of the community that near Gamping Market to buy fruits and vegetables was neutral,
the subjective norm of the community to buy fruits and vegetables that near Modern Market
was not good, and the subjective norm of the community to buy fruits and vegetables
between Gamping Market and Modern Market was not good. Overall, the subjective
norm of society to buy fruits and vegetables in this study was not good. In addition, the
buying interest of the people near Gamping Market was high, the buying interest of the
people near Modern Market was in the level of average and the buying interest of the
people between Gamping Market and Modern Market was high. Overall, people's buying
interest in fruits vegetables and in Gamping Market was in the level of average. | en_US |
| dc.publisher | PROGRAM STUDI AGRIBISNIS FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | MINAT MASYARAKAT | en_US |
| dc.title | MINAT MASYARAKAT UNTUK MEMBELI SAYUR DAN BUAH DI PASAR GAMPING KABUPATEN SLEMAN | en_US |
| dc.type | Book | en_US |
