Entrepreneurial Character study of the “emping mlinjo” home industri was done in Bantul district in the Yogyakarta Special Therritory. The study aims to determine the character of the entrepreneurs and analyzed its relationship with totaly business performance , and in terms of the efficiency too . To find out the entrepreneurial character with descriptive analysis based on data assessed with Liekert’s scales and to determine the relationship between entrepreneurial character with efficiency and the company performance is analyzed with regressi analysis. The results of the analysis are that: Company performance is significantly affected by a 90% confidence interval by: 1). implementation which is a support for the entrepreneurial character of achievement motivation. 2). Profit development and the development of information technology utilization that is a supporter of entrepreneurial character face up of changes. 3). Availability of raw materials and family support that are supporters of external factors. Business efficiency is significantly affected by a 90% confidence interval by external factors and business networks