This study aims to determine the understanding of the people in Imogiri especially the entrepreneurs culinary of goat satay in Imogiri, Yogyakarta about the concept of halal food. The importance of this research is because understanding halal food will have an impact on society at large, especially Muslim communities who believe that every food consumed must be halal.This type of research is descriptive qualitative research, the researcher obtained data from the resource persons using interviews, observation and documentation. Interviews were conducted with entrepreneurs culinary of goat satay, goat slaughterers. The validity of the data is tested by the source triangulation method, which is to match the data with religious leaders in the Imogiri area so that it becomes legitimate and credible data.The results of this study indicate that the understanding of the Imogiri community has understood quite well the concept of halal food especially in the culinary business of goat satay. However, not all of the goat satay culinary entrepreneurs understand the procedure for slaughtering in detail. The variant of understanding is based on several factors, including environmental factors, factors, family and formal and non-formal education factors