Advertising is an activity to offering messages of a product which directed to consumer through a media, so the consumer will be more aware of the products or the services and grow a willingness to purchase the products or services. In advertising activities, it needs a media as the tools to inform the messages to consumer. Without a media, the communicator will not be able to convey the messages to the communicant. One of the most effective media is a printed mass media especially magazines. There is the instructions of how to adverse in a magazine. The advertiser who decides to set up a display advertisement should obey the rule of articles which has been regulated in the book of EPI. The purpose of this study is to describe the violations of Pariwara Indonesia with a quantitative methods and to understand the frequency of violations of the ethics of Pariwara Indonesia in the display advertisement products of Trubus Magazine edition January to December 2015. The research method in this study is using a descriptive content analysis quantitatively by collects the data and then described objectively, quantitative and systematics. The following methods is to analyzed, the most violated articles is found in the display advertisement productsof agricultural magazine with the percentage of 29,2% from the total is the use of superlative words in the agricultural magazine with the percentage of 29,2% from 28 advertisement frequency of 96 populations of the display advertisement products in Trubus Agricultural Magazine edition January to December 2015.