Abstrrct This study aims to analyze tlre influence of experientiat rnarketing variables on customer loyalty, experiential marketing to customer satisfaction, customor satisfaction on loyalty and experiential marketing to custorner loyalry through customer satisfactioq as intervening variable. This research rvas conducted on Special Waroeng Sambal a chain restaurant in Yogyakarta with 139 samples with purposive sarnpiing technique of non random sampling with StructuIal Equatiou Modeling mcthod that was processed using AMOS 23.0 program. The rcsults ofthis study indicate that experiential rnarketing has no effect on customet loyalty. Experiential mu'ketiug has a significant positive effect on customer satisfaction, while customer satisfaction has a significaut positive effect on crxttomer loyalty and experiential mafketitrg affect loyalty indirectly tkough cusomer satisfaction as interuefling vafiable.