This study aims to know the marketing channels farmer's share, and marketing efficiency of shallots in Selopamioro Village, Imogiri District, Bantul Regenc. The descriptive analysis was used as basic method. Respondents was choosen using census method Nawungan 1 and Nawungan 2 subvillages using a random sampling method with 35 people respectively, while marketing institutions used as many as 22 people using snowball sampling methods. Data collection was done using interview techniques with the help of a questionnaire. The results showed that there were three marketing channels, (1) producers-penebas traders-wholesalers-Retailers-consumers (Giwangan Market and Kretek market), (2) producers-penebas traders-wholesalers-Retailers-consumers (Imogiri market and Bantul market), (3) producers-penebas traders-wholesalers-restaurants (Warung Sate). Moreover, the marketing costs on channel I amounted to Rp 4.270,30/kg, marketing margins was Rp 10.956,52/kg, and profit was Rp 6.686,22/kg. The marketing cost on channel II is Rp. 4,749.61/kg, marketing margin was Rp. 12.666,67/ kg, and marketing profit was Rp. 7.917,05/kg. The shipping cost on channel III was Rp. 3.087,72/kg, marketing margin was Rp 7.000/kg, and marketing profit was Rp 4.112,28/kg. The most efficient Farmer's share is on the third marketing channel. Because from the three marketing channels the IET and IEE values are the smalles.