THE INFLUENCE OF SOCIAL MEDIA TOWARDS STUDENT POLITICSAL PARTICIPATION DURING THE 2014 INDONESIAN PRESIDENTIAL ELECTION
Abstract
This research attempts to examine the political participation
of social media users particularly of
Facebook and Twitter during the 2014 Indonesian
presidential election. The data collection was performed
through survey with accidental sampling
methods. Samples were taken from population of
undergraduate students of political and social sciences
faculty at five universities in Yogyakarta namely
UGM, UIN Sunan Kalijaga, UMY, UNY and UPN
“Veteran” Yogyakarta. Using statistic descriptive, this
research conceptualizes the political participation of
social media users while the relations of social media
and political participation is analyzed through
OLS Regression. The findings indicated that the level
of political participation of the social media users
during the election was categorized as good. However,
the facilities offered by the two social media
applications were not maximally used to supporting
political participation activities. On the other hand,
the result OLS regression shows that there were
positive and significant correlations and influences
of social media towards the political participation of
its users during the election even though the percentage
was small.