This study aims to determine whether halal labels and Wardah product quality have a positive effect on purchasing decisions for non-Muslim consumers in Yogyakarta. Wardah products are one of the most popular cosmetic products among Indonesian women. Halal Labels and Quality Products Wardah has a good brand name and has given confidence to female consumers, especially non-Muslim consumers. So that these two factors, namely the halal label and Wardah product quality, can influence consumer purchasing decisions. This type of research is quantitative research with an analytical approach which aims to determine the effect of two or more variables. This study uses primary data obtained through the distribution of questionnaires. The population in this study are some non-Muslim consumers in Yogyakarta. The number of samples in this study was 97 people who were obtained using the sample unknown population technique formula. The data analysis technique used is multiple linear regression analysis which he uses using SPSS 21.0 software. The results of this study show that 1) Halal labels have a significant effect on Wardah consumer decisions, 2) Wardah product quality has a significant effect on Wardah consumer decisions. Also, halal labels and product quality have a simultaneous effect on purchasing decision performance in non-Muslim consumers in Yogyakarta.