This research was looking for followers motives following in accessing Instagram accounts Beauty Vlogger Nanda Arsynta @Nandaarsynta. Nanda Arsynta is one of the beauty vloggers that is recommended as a reference in making make-up especially for women. Nanda Arsynta has joined Instagram since Januari 22, 2012 actively distributing make up tutorials on his Instagram account to the general public, especially his followers. This research is quantitative research. And the method used is the survey method. And data collection techniques in this study using a questionnaire. As for sampling in this study using the calculation of Yamene samples, and the number of samples in this study were 400 respondents from the population of followers of 1.100.000. While the data analysis technique in this study used descriptive statistics. Teori McQuail mentions there are four motives people using social media. The motives are: (1) Information, (2) Self Identity, (3) Interaction, (4) Entertainment. Results of this research showed that the highest motives of followers account @Nandaarsynta is Entertainment amount 94,75%.