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      • 03. DISSERTATIONS AND THESIS
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      • Department of Communication Science
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Social and Political Science
      • Department of Communication Science
      • View Item
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      STRATEGI PEMASARAN SOSIAL GOOD NEWS FROM INDONESIA DALAM MENGAJAK MASYARAKAT UNTUK MENGKONSUMSI BERITA BAIK TENTANG INDONESIA TAHUN 2018

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      COVER (106.9Kb)
      HALAMAN JUDUL (465.9Kb)
      ABSTRAK (88.53Kb)
      BAB I (482.4Kb)
      BAB II (517.6Kb)
      BAB III (1.631Mb)
      BAB IV (160.6Kb)
      DAFTAR PUSTAKA (96.48Kb)
      LAMPIRAN (93.95Kb)
      NASKAH PUBLIKASI (269.9Kb)
      Date
      2019-07-16
      Author
      PALUPI, GAGARINA INTAN
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      Abstract
      Technology continues to evolve over time. Internet users in Indonesia continues to increase every year. Internet has many positive effects, but underneath there are definite positive impact that accompanies negative impact. The negative impact of the internet is bad news spread and continued consumption of Indonesian society, would not be good for the future of Indonesia. For literacy public Good News From Indonesia to implement social marketing strategies so that people interested in reading good news and by analyzing 4p + 2p and analyzing stages of social marketing. The method used in this research is descriptive qualitative method of data collection sources through interviews and documentation. The results of this study indicate that social marketing strategies Good News From Indonesia still has the disadvantage that less successful in urging people consume news because the lack of strategies carried out so that the public is more interested in reading the negative news.
      URI
      http://repository.umy.ac.id/handle/123456789/29602
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      • Department of Communication Science

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