This study aims to describe the online promotion carried out by the management of Bukit Wisata Pule Payung through Facebook Instagram and Website in an effort to attract visitors. The use of social media as a means of promotion in addition to being effective and efficient also does not require large costs. The data collection technique is in-depth interviews and document studies. In-depth interviewing techniques are used by the author to get detailed and not-sorigid information when talking with respondents and obtain official documents in the form of written data and images obtained from managers and social media and wab in the form of archives relating to Bukit Wisata Pule Payung Kulon Progo Online promotion of Bukit Wisata Pule Payung, using three social media and having characteristics of content that is different, such as Instagram, Instagram is made so that prospective visitors easily find Bukit Wisata Pule Payung in the Instagram search dialog box by using Hastag & Geolocation, while Facebook is made into an account trusted by including a lot of personal information in it, but Facebook management is still not maximal and there is no message specifically on Facebook and is still dominated by posts on Instagram that automatically go to Facebook and the Bukit Wisata Pule Payung website is made professional with the .com domain and has a design nice also there is a telephone number that can be contacted at any time to build trust in prospective visitors and visitors also believe in making ticket purchase transactions online at the Bukit Wisata Pule Payung website.