This study aims to identify any factors that influence the number of visits to Kebumen Laguna Lembupurwo Beach attractions using a marketing approach (tourist visits). The type of data used in this study is primary data in the form of a questionnaire. The variables used in this study are the number of tourist visits, travel costs, income, distance traveled, education, and facilities. The sample used in this study amounted to 100 respondents. Based on the results of the study, it was found that the variables of income, facilities, and travel costs had a negative and significant effect on the variable number of tourist visits. The variable mileage has a positive and significant effect on the number of tourist visits, while the education variable does not affect the number of tourist visits. From the results of the study it can be concluded that the number of tourist visits is very influential on the cost of travel to tourist attractions (0,001*), income owned (0,003*), distance traveled by attractions (0,000**), and facilities available at tourist attractions (0,016*).