Tourism in South Korea has increased greatly year by year. The phenomenon Halyu has developed rapidly to gain the interest of the world comunity. This great improvement affected the world the South Korean country. The research entitled “ The Strategy of the South Korean Goverment to Use K-pop in Improving the Tourism Industry (2008-2018)”, has a formulation of the problem, namely how South Korea’s strategy to use K-pop for supporting the tourism industry. This study has aim to find out the attitude of the South Korean goverment towards K-pop. Then, it has purpose to find out the actions taken by the South Korean goverment in using K-pop. This research is conducted using qualitative design the labrary research method. The data sources used a primary and secondary data. Theoritical foundation used is theory of the Cultural Diplomacy Concept and the Multi-Track Diplomacy theory. Basedon the result, it was concluded that the South Korean goverment took significan profits from the popularity of existing K-pop. South Korean had benefit from some K-pop video music which gave good impact on the country’s tourism industry. South Korean used the popularity of K-pop idols to create and enchance the country’s positive figure to the world.