View Item 
      •   UMY Repository
      • 04. LECTURERS ACADEMIC ACTIVITIES
      • JURNAL
      • View Item
      •   UMY Repository
      • 04. LECTURERS ACADEMIC ACTIVITIES
      • JURNAL
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      EFFECTS OF CONVENIENCE ONLINE SHOPPING AND SATISFACTION ON REPEAT-PURCHASE INTENTION AMONG STUDENTS OF HIGHER INSTITUTIONS IN INDONESIA

      Thumbnail
      View/Open
      Bidang C.3-Nuryakin (69.86Kb)
      Peer Review C.3-Nuryakin (518.2Kb)
      Turnitin C.3 Nuryakin (5.924Mb)
      Date
      2016-04
      Author
      NURYAKIN, NURYAKIN
      Metadata
      Show full item record
      Abstract
      The purpose of the research is to empirically study the students perceptions towards facilitation in online shopping on particular products online. The research design used quantitative approach through research instrument. The unit of analysis in this study was Indonesian students who have done online shopping. The data were gathered through face to face distribution by the researcher. Purposive sampling was used to collect sample of this research. The total respondents under this study were 212 who were students of five Universities in Surakarta area, i.e. Health Polytechnic of Surakarta, Muhammadiyah University of Surakarta, Sebelas Maret University of Surakarta, Unggulan Polytechnic of Sragen, and AUB Economics College of Surakarta. This research indicated that all dimensions of convenience in online shopping (access convenience, information convenience and transaction convenience) have a positive effect towards consumer’s satisfaction. These empirical research findings have also shown the significant positive effect of the consumer’s satisfaction towards repeatpurchase intention. This research has also given theoretical contribution towards Fishbein and Ajzen theory which is also known as reasoned-action theory.
      URI
      http://repository.umy.ac.id/handle/123456789/30422
      Collections
      • JURNAL

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV
       

       

      Browse

      All of UMY RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV