Purpose of the research was to analyze effect of reliability, responsiveness, assurance, empathy and tangible on satisfaction of customer. The research was an associative one describing correlation between two or more variables. The numbers of respondents as sample were 100 respondents. The research was conducted on customers of Sahid Jaya Hotel in Surakarta, Indonesia. Sample was taken by using purposive sampling technique. Results of the study found that reliability, responsiveness, assurance, empathy and tangible affect customer satisfaction positively.