COMPETITIVE ADVANTAGE AND PRODUCT INNOVATION: KEY SUCCESS OF BATIK SMES MARKETING PERFORMANCE IN INDONESIA

dc.contributor.author	NURYAKIN, NURYAKIN
dc.date.accessioned	2019-11-14T07:45:00Z
dc.date.available	2019-11-14T07:45:00Z
dc.date.issued	2018
dc.identifier.issn	1939-6104
dc.identifier.uri	http://repository.umy.ac.id/handle/123456789/30435
dc.description.abstract	he modern era has consequences for entrepreneurs in creating market opportunities. Business-oriented organizations must be able to sustain their market amid the increasingly fierce competition and that even need to seize the market from competitors. One of the efforts required by a company to gain market share is with marketing capabilities (Guenzi & Troilo, 2006). Even, marketing capabilities are the key for organization in achieving competitive advantage through the creation of low-cost advantage and differentiation advantage, so that their products are better known than the competitors’ products	en_US
dc.publisher	Allied Academies	en_US
dc.subject	Marketing Capability	en_US
dc.subject	Product Innovation	en_US
dc.subject	Market Orientation	en_US
dc.title	COMPETITIVE ADVANTAGE AND PRODUCT INNOVATION: KEY SUCCESS OF BATIK SMES MARKETING PERFORMANCE IN INDONESIA	en_US
dc.type	Other	en_US

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