This research aims to analyze the effect rf ,"r*:f:;::l rehtianat capabilties on internationatrnarket entry strategl and export marketing performance. This study used a sample of medium and large scale industty in wooden export market orientation in Jepara region. The paper proposes a conceptual model of the relationship between technological relationat capaiiliies - oi export marieting perform*rce- A purposive sample consisting mainly of wooden qport mqrket orientqtion wols selected. The primary data were collecterl through a questioner, and AMOS was used to test for the hypothesi.s relationships. The findings concluded that technological relational capability positively fficts otz *rport marketing performance and interrqtional market entry strategy qs the-intervening between t ec h nol ogical r el ational capabil iti es on expott m arketing performance.