The promotion strategy is very important and must be done by tourist attractions. Gembia Loka Zoo is one of the tourist and educational place in the Yogyakarta that doing a promotion strategy. There was an increase in the number of visitors at Gembira Loka Zoo in 2018, this result very different compared to the previous years. The increasing number of visitors at Gembira Loka Zoo in 2018 because of the promotional strategy used the personal selling promotional tool. Therefore, that was a reason that makes the researcher interested in conducting the research at Gembira Loka Zoo. The titled of this research was “The Promotion Strategy at Gembira Loka Zoo Through Personal Selling to Increasing the Number of Visitors in 2018”. Moreover, the researcher used a descriptive kualitatif design. The researcher conducted the research at Gembira Loka Zoo. The data-gathering technique used to collect the data was by the documentation and in-depth intrview. The data analysis that the researcher used was a qualitative method. The aimed of this research was to know how the personal selling strategy can increase the number of visitors at Gembira Loka Zoo in 2018 by planning, implementing, and evaluating. Therefore, the result of this study showed that the promotion strategy through personal selling can increase the number of visitors at Gembira Loka Zoo. The increasing number of visitors because personal selling has advantages, there was a direct interaction or face to face between the parties of Gembira Loka Zoo with the participants of the promotional activities at Gembira Loka Zoo with several stages, namely planning, implementation and evaluation.