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      • 04. LECTURERS ACADEMIC ACTIVITIES
      • JURNAL
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      THE INFLUENCE OF ADVERTISEMENT PERCEPTION AND CELEBRITY ENDORSER TOWARDS PURCAHASE DECISION THROUGH BRAND IMAGE AS THE MEDIATOR

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      Tambahan Bidang C.2-Retno W (2.360Mb)
      Tambahan PR. C2-Retno W (592.9Kb)
      Date
      2018-03
      Author
      WIDOWATI, RETNO
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      Abstract
      This rcsenrclr sb s to etar i e tlu itrfluence of the aduertiseueflt PercePtiort atd celebity etdotser tozoards putclttse decision tltaugh braud ittoge ds the fiedidtot. The tespotdetts itt this research ore coflstuners ot Tokopedia,cont tuh.o lwue seen TokoVedia.con adttertisenett zttitlt Isya o Strnsptti as celebrity erdorser urd lutoe slopped orlire ot Tokopedia.cow itt 20:17. TltE totol rcspofldeflts are 130. Tht sonrplittg is cowlucted by purposioe sanplittg teclmique- Tlis resetrch uses Stntchtql Equation Modelhg (SEII[] onalysis techfique zoith AMOS rc analysis tool,
      URI
      http://repository.umy.ac.id/handle/123456789/31072
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