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      Smoking or Not Smoking: Evidence from A laboratory Experiment

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      PR. C.17-Endah S (752.6Kb)
      Turnitin C.17-Endah S (3.798Mb)
      Date
      2013
      Author
      Saptutyningsih, Endah
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      Abstract
      Aims: Determine the effect of information on health risk of smoking and current health status on individuals’ decision to smoke. Design and participants: The questionnaires followed by experimental laboratory to a sample of 214 subjects. They measure social demography, health habits, risk perceptions and assess details about individual smoking habit and peer effect. Measurements: Individuals’ smoking decisions were observed during 30-min break after two tasks, consisting of getting information on health risk of smoking and current health status. Findings: Among smokers with information on current health status influenced by experimental condition. This implies that smokers more likely care about their health condition than information on health risk and cost related to smoking. The results suggest that the individuals’ social demography, smoking habit, and risk perceptions were related to individuals’ purchase decision on cigarettes in the experiment. Those are 1) age; 2) sex; 3) education; 4) marriage; 5) the number of cigarettes consumed per day; and 6) frequency of meeting with friends who smoke. Conclusion: The information on risk of smoking may be less effective than information on current health status. These are potentially important to design the information policies.
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      http://repository.umy.ac.id/handle/123456789/33049
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