| dc.description.abstract | The internet usage among the public, has also improved the usage of official websites as a means of
media disclosure for the social responsibility held by corporations. One of the purposes of this study
is to describe the nature of messages content in corporate social responsibility (CSR) communication
published on official websites of companies in telecommunications in Indonesia. Involved in the case
study chosen are the Indosat Ooredo <indosatooredoo.com> and Telkomsel <telkomsel.com>.
Also, this study is conducted to analyze the level of interactivity of Indonesian telecommunication
companies' websites. In this research, the content analysis method is used. Content analysis is
employed to describe in detail a particular message or text. The result obtained showed that the two
telecommunications companies studied have considered that CSR information is vital, as shown at
the dedicated page made for CSR communication in the website. However, the interactivity level in
each website is in medium level. They used social media such as YouTube, Instagram, Facebook
and Twitter to build two ways of communication with the stakeholders. | en_US |
