This study aims to determine the effect of Website view, Trust, and Ease of Transaction on online products. This type of research used in this research using descriptive analysis and multiple linear regression analysis. Source of data in this study is used by spreading an online questionnaire to the respondents. The object of this research is 80 people. The result showed that significantly influence the website view purchasing decisions, trust significantly influence purchasing, and ease of shopping purchasing decisions online simultaneously. From the result of the analysis, online store can be better the facilities provided by the website so can make consumer confidence.